Amsoil Synthetic Motor Oil
 

Amsoil Company Information

 Amsoil History

As a jet fighter squadron commander Lieutenant Colonel Albert J. Amatuzio had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on engine components, an ability to function dependably at severe temperature extremes and an ability to withstand rigorous and lengthy engine operation without chemical breakdown.

Recognizing that these same benefits would prove invaluable in cars, trucks and other internal combustion engines, Amatuzio began an intense period of research in 1963. By 1966 his newly formulated synthetic motor oil was being used in several vehicles, including a new 1966 Ford station wagon owned by his radar observer and closest friend, business owner Jack Arotta.

Throughout the 60's Amatuzio continued his research and developed commercially available synthetic oils under a variety of names. In 1970 he incorporated his own name into a commercially sold product called AMMOIL. In 1971 this product name was changed to AMZOIL and it continued to be sold commercially. While Amatuzio had developed and sold synthetic motor oils since the early to mid-sixties, it was 1972 that represented the true milestone. It was then that AMZOIL became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. Over the years Albert J. Amatuzio and AMSOIL have been acknowledged throughout the industry and by numerous industry publications as the developer of the first synthetic motor oil for automotive engines.

AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical responsibility, and A.J. Amatuzio’s energy and vision continue to drive the company forward. ...inspired by aerospace technology

Al Amatuzio's induction to the Lubricants World Hall of Fame (opens in new window) is the ultimate tribute to the man who started it all.  He is firmly established among the giants who have shaped the industry.  Al Amatuzio's desire for technical innovation, his commitment to higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL philosophy.

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 amsoil executives

AMSOIL Today
Under the leadership of President Albert J. Amatuzio, along with Executive Vice President and COO Alan Amatuzio and Executive Vice President and General Manager Dean Alexander, AMSOIL remains the leader in synthetic lubrication technology.

Albert J. Amatuzio-President and CEO (Center)
Alan Amatuzio-Executive-Vice President and COO (Left)
Dean Alexander-Executive-Vice President and General Manager (Right)


Amsoil Products
amsoil products
AMSOIL formulates a wide selection of synthetic lubricating oils for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance. All are distributed through a worldwide network of independent Dealers. This complete line of quality products is recognized by countless private motorists, fleet managers and industrial administrators as the best and most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life. ...making history with synthetics

 

 

 

amsoil corporate headquartersAmsoil Facilities
The AMSOIL corporate headquarters, manufacturing plant, and main distribution center are located in Superior, Wisconsin, with several regional warehouses strategically located throughout North America and overseas. These facilities cover a total of nearly 700,000 square feet.

The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as highspeed bottling lines and packaging equipment. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away.

amsoil wharehouse distribution center wisconsinThe AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment. The entire complex is staffed by a cooperative, knowledgeable and well-disciplined team of approximately 300 employees.

...geared for the 21st century

 

 

Amsoil Company of Firsts   
AMSOIL has a documented history of innovation and leadership.
  • Amsoil is the First to develop an API-rated 100 percent synthetic motor oil.
  • Amsoil is the First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
  • Amsoil is the First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
  • Amsoil is the First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
  • Amsoil is the First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • Amsoil is the First to manufacture synthetic gear lube for automotive use.
  • Amsoil is the First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
  • Amsoil is the First to manufacture a synthetic automatic transmission fluid for automotive use.
     


 

Eight reasons you need AMSOIL for whatever you drive.

  1. AMSOIL offers superior wear protection so that engines last longer.

  2. AMSOIL improves fuel economy so that vehicles get better mileage out of every tank of gas.

  3. AMSOIL has been proven to provide more horsepower.

  4. By reducing friction AMSOIL helps engines run cooler.

  5. By reducing deposits engines run cleaner and perform more efficiently with AMSOIL.

  6. Due to lower volatility AMSOIL reduces oil consumption.

  7. Due to its low pour point and cold weather pumpability, AMSOIL makes winter starts much easier.

  8. Because AMSOIL resists oxidation and breakdown, it reduces varnish and sludge which keeps valves and rings from sticking.

Get the facts!

 
 
AMSOIL Business Opportunities (all links open in new window)
AMSOIL Dealerships
The outstanding products AMSOIL offers present a great business opportunity, too. Individuals just like you can start a Dealership with minimum investment and hassle and maximum opportunity.
Retail Store/Commercial Accounts
Programs exist for retail outlets that want to resell AMSOIL products and businesses that want to buy AMSOIL products for their own use.
ALTRUM Division
AMSOIL also has a Health Division called ALTRUM, which sells Multivitamins, AquaBrite Water Filters, Pure Power Cleaning Products and AGGRAND Natural Fertilizer Products. The ALTRUM Corporate Website is located at www.altrumonline.com.
Other Links (all links open in new window)
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How To Reduce Our Dependence On Foreign Oil

AMSOIL Performance Tests

AMSOIL - The Right Environmental Choice

Questions? Contact us here.
We will either mail you a product specific packet in the mail or respond to your request via email. Depending on the form you choose.

Other Sources of Amsoil Information

Synthetic Oil Tech

Amsoil VTwin HD

Amsoil Forum

Synthetic Motor Oil

Amsoil Synthetic Motor Oils and Lubes Lubricants
Amsoil Synthetic Motor Diesel Compressor Gear 2-cycle 4-stroke Oils, Transmission Tranny and Brake Fluid, Greases

Neglected Equipment: Air Compressors
by admin
16 Nov 2011 at 1:48pm
Many people and businesses own small air compressors that are used for tasks such as inflating tires and balls and spraying paints and varnishes and running air tools like nailers, impact wrenches and air ratchets. Oil-lubricated home compressors are typically … Continue reading
Lube Specialist Praises AMSOIL Motorcyle Oil
by admin
31 Oct 2011 at 9:13am
Hello, Click Image to Enlarge You?ll notice by my signature below that I am an employee of Chevron Global Lubricants. I am a training specialist and field engineer for our North American lubricants division. I originally worked for Amoco at … Continue reading
Len Groom PowerSports September 2011
by johnzena
9 Oct 2011 at 6:36pm
Len GroomTECHNICAL PRODUCT MANAGERPowerSports Engine building is a big subject in the performance industry. Hot rods, racecars, motorcycles and any other performance machine you can think of have engines that are designed and built for specific purposes. In fact, there … Continue reading
Amsoil Super Team Collects Podiums
by johnzena
30 Sep 2011 at 5:44pm
Charlotte, N.C. The 2011 Traxxas TORC Series presented by AMSOIL landed at Charlotte Motor Speedway for two rounds of hard-fought off-road racing action. Ricky Johnson set the tone early in the Pro 4×4 class as he dominated Friday?s race for … Continue reading
From the AMSOIL Dealer Sales Department
by admin
29 Sep 2011 at 5:56pm
AMSOIL is the Official Oil of the Sturgis, Daytona and Laconia motorcycle rallies. The Sturgis Motorcycle Rally took place just last month, and a few corporate employees received the opportunity to promote AMSOIL products in the corporate booth on Main … Continue reading
BOGLE WINS HARDWARE AT AMA AMATEUR NATIONAL MOTOCROSS CHAMPIONSHIPS
by johnzena
29 Sep 2011 at 5:33pm
After taking two championships last year at the Red Bull AMA Amateur National Motocross Championships presented by AMSOIL at Loretta Lynn?s Ranch, Team AMSOIL amateur motocross rider Justin Bogle entered this year?s event looking to add to his collection. And … Continue reading
Amsoil Dealers get in the Game with Quick Lube Centers
by admin
25 Sep 2011 at 5:17pm
GROWING QUICK LUBE MARKET PRESENTS OUTSTANDING SALES OPPORTUNITIES The National Oil & Lube News (NOLN) 2011 ?Tops in the Industry Ranking? indicates the U.S. quick lube market is growing at a healthy rate. In fact, the report shows the first … Continue reading
AMSOIL Holds the Line on Price Increase
by admin
22 Sep 2011 at 5:29pm
While the price of crude oil has dropped recently, the costs of lubricant base stocks, additives and other raw materials continue to rise. Most lubricant manufacturers are set to implement their fourth or fifth price increase since early February, with … Continue reading
NEW CUSTOMER ?DELIGHTED? WITH AMSOIL MOTORCYCLE OIL
by johnzena
19 Sep 2011 at 5:01pm
Kevin Harrington of Stratham, N.H. began using AMSOIL Synthetic Motorcycle Oil this year and was eager to tell others of his experience. ?I am a new customer to AMSOIL,? Harrington said. ?After several years of riding motorcycles, this season I … Continue reading
Sept 2011-It is all about Attitude
by johnzena
16 Sep 2011 at 6:20pm
Rob StenbergDirector Dealer Sales This month?s column has been a little tougher to write than usual. It focuses on one often-unpopular word: Attitude. There, I said it. It is unpopular simply because most people don?t want to inspect this trait … Continue reading

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